Only 20 percent of the U.S. population has ever cruised before. Probably close to 100 percent of the population has been on some type of vacation at some point in their life. The Merriam-Webster dictionary has four definitions for vacation:
1 : a respite or a time of respite from something: intermission
2 a: a scheduled period during which activity (as of a court or school) is suspended
b: a period of exemption from work granted to an employee
3 : a period spent away from home or business in travel or recreation
4 : an act or an instance of vacating
Whether selling a safari, a cruise or a weekend staycation, the common goal of all travel agents and travel franchise owners is to provide personal service and create memorable vacation experiences for their clients.
Over time, it is only natural for companies to evolve. In 2011, CruiseOne added the tagline “Dream Vacations Start Here” because not everybody goes on a cruise vacation. Starting in April 2016, CruiseOne will have a sister brand Dream Vacations that will focus on overall vacation experiences. This is revolutionary because before Dream Vacations, while all travel franchises sold every type of vacation, their main focus was on cruise. Owning a cruise franchise has the potential to pigeonhole your customers and give the perception you only sell cruises, while owning a vacation franchise provides an opportunity for franchisees to introduce cruising to those who have only done land and resort vacations, and vice versa.
Dream Vacations is not a travel agency or a cruise agency, it is a vacation agency. It is perfect for people who are interested in being in business for themselves, but not by themselves. It has the same award-winning programs and leadership team that CruiseOne is acclaimed for.
Not all travel franchises are created equal. When selecting which franchise to join, whether it is CruiseOne, Dream Vacations or another, think about what you want to sell and how your customers will view you. Remember to do your due diligence and never be sold an opportunity.