Online Marketing –Offline Marketing –Field Marketing – Public Relations
CruiseOne has implemented a four-dimensional marketing strategy unlike any other in this industry. In an effort to incorporate the laws of branding, new media techniques and on-demand print development, we have created this Four-Dimensional Marketing Plan allowing you, as a CruiseOne Franchise Owner, the ability to explore a full comprehensive approach towards effectively marketing to your clientele.
CruiseOne designs, builds and sends 1.5 million emails a month on behalf of our Franchise Owners. On a weekly basis, personalized emails are sent to your clients automatically. These emails include your contact information and all links within the email lead back to your website. We also provide an opt-in email marketing program with all the necessary tools for you to create and send emails on your own.
- Our shopping cart abandonment program automatically follows up via email with customers who shopped on your website but did not complete a purchase. These emails will captivate the customer and encourage them to return to your website or contact you to learn more about the vacation they were interested in.
Customer Lead Generation
- CruiseOne purchases online advertising through all major search engines, and third-party travel related websites. All these avenues allow us to increase our brand awareness, generate leads and ensure web traffic is continuously increasing for our Franchise Owner websites.
- Online search engine display advertising attracts vacation seekers who are searching your website, but did not place a booking, and then returns them to your website.
- When customers in your local area are researching vacations online or looking for a vacation specialist, it’s important your website appears on the first page of their search results. Our online search engine advertising program provides the tools necessary to increase your online reach and customer awareness of your business within your local market.
Social Media & Video
Social media and video have become a great resource for generating leads and engaging with your customers. We train you to use social media, provide you with content for your postings and share best practices. Videos are professionally produced and ready-to-use on your personal website, in social media and television commercials.
Franchise Owner Websites
You receive multiple websites that are included in your initial fee and do not have any ongoing maintenance fees. These websites are equipped with a LIVE BOOKING ENGINE, live pricing and real-time availability. This means your clients can book directly on your website and you earn 100% commission from the sale. Bookings integrate with our proprietary Cruise Control booking system, allowing there to be seamless workflow.
These website are customizable and you have the ability to create and vanity URL to direct back to your CruiseOne website. These robust sites include thousands of pages of professional content including ship reviews, destination information, and everything consumers expect from a top travel website.
Your Customized Websites Include:
You have the option to opt-in to ALL of our direct mailings for less than $500 a year. You pay only 25-50% of the actual production costs. These mailers are offered for as low as $0.34 each and at times are completely complimentary. Plus, with our semi-annual World Traveler magazine, your customers have the chance to win a free cruise.
CruiseOne's corporately coordinated direct mail programs are offered on a regular basis throughout the year. These programs include individual cruise line postcards and mailers, brochures and our own in-house World Traveler Magazine. These mailers are personalized with YOUR Franchise contact information and sent directly to your client database and/or to your prospects through a secure 3rd party mail house. Each program is completely turn-key and provides you and your clients with a top quality professional product.
Your one-stop-shop for on-demand print and direct mail marketing programs. This ordering feature allows you to securely upload a mailing list, manage current lists or create a new list of clients. CruiseOne offers a unique online web top publishing system where Franchise Owners can customize collateral including flyers, magazine and newspaper ads, postcards and various other marketing materials.
With Field Marketing, you have a personalized marketing team helping you develop specialized and niche outreach programs in your local areas. A complete support team is available to assist you with planning local promotion events, market analysis and one-on-one support searching for local marketing opportunities. They not only develop and manage in-house marketing programs for you to utilize, but they can help you design unique programs for your local area with co-op funding provided by our travel suppliers.
Our Communications team has created a collection of fully customizable Press Releases to assist each Franchise Owner in developing a successful localized public relations and self promotional strategy. In addition, we offer a library of professionally written travel articles and stories on destinations, cruise lines and travel lifestyles which are available for Franchise Owner usage at no additional charge.